Posts Tagged ‘Common Method Variance’
Methodology - Saturday, January 8, 2011 10:28 - 0 Comments
A Definition of Single Source Bias in Social Science Research
In the early part of the last century, Thorndike (1920) found that traits such as intelligence, skill, and reliability were highly correlated within subjects. Without immediately realizing it, he observed and identified a problem in social science research that even today has not yet been solved. He writes: